Experience Designer for Lifestyle & Spatial Brands

Every business has one thing in common: how it feels to experience them matters as much as what they sell.

JBD builds worlds for hospitality and human experience brands. With 15+ years in interior and landscape design and a career at the intersection of brand strategy and physical space, we build every layer — the room, the message, the story — to agree with each other, until stepping into your business feels less like a transaction and more like crossing a threshold into somewhere they want to stay.

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Built from the inside out.

Real growth starts with clarity about who you already are and the business you are already building. At JBD, we work from the inside out: strategy, experience, and story, all rooted in what's true about your brand so what people see and feel is always the real thing. Explore how it works, one step at a time.→

We figure out what your business is actually about, independent of trends or what competitors are doing, and turn that into a clear message, name, and identity that's true to you. We measure success by how true it feels, so over time the message you land on still feels like you next year, not just this quarter.
Once we've defined the strategic message, we bring it to life. This is the space someone walks into, the way a product feels in their hands, the details they notice without knowing why. Every touchpoint says the same thing your strategy says, so people feel it before you ever have to explain it.
Every brand has a truth worth telling. The same one we uncover in strategy and bring to life across every space and touchpoint. Story is where it's spoken: in your words, your marketing, everywhere you show up so what you say matches what people already feel when they encounter you.

Who We Work With

Jennifer Sumko Studio

DESIGNER
Redesigned Jennifer's kitchen and family room to reflect her studio's aesthetic as much as her home. From there, the work expanded into marketing events and pop-up shops — bringing the same experience-first thinking to how clients encounter her brand in person.
Emily Yeates

PRINCIPAL DESIGNER AT URBAN REVIVAL PHX
Designed an intimate courtyard space built for connection, then translated that same spatial thinking into producing a 350-person event proving the design held up at a completely different scale.
Everscent

HOME FRAGRANCE HVAC SYSTEM
Brand and channel strategy for a whole-home fragrance system, including a curated industry activation and a placement network built through personal relationships.
Chateau De Vie

LIVING ESTATE
Strategic lead on a ground-up destination experience property from navigating zoning with the city to building the organizational infrastructure and team behind it. Now shaping what's next: the design and development of a future restaurant and venue on the property.
Stay Porter

Stylist for luxury vacation rental in Scottsdale.